WHEREIN WE REVIEW
The Grizzly Old Haus That Bear Bones Built
There isn’t much to an agency when the show is run by two bald guys with a copy of Photoshop and creepy love for obtuse typesetting, but they made that shit work. They called it the Riot Haus, because they land somewhere between GenX and Millennials and their sense of style is fueled by old design mags and a problem with being critically “online." Soon followed an inside joke: who can say “Bear Bones” first during a client meeting? We’re middle aged, don’t look so shocked.
Make It Quick, Make It Work
It took us a week to get our new brand up and running: new logo, color profile, business cards, website, and a bottle of Lagavulin that everyone but me pretended to enjoy. Red Vines, too, and a whole lotta pink and purple. We did it in a week because we had a client pitch on a Monday and we wanted to look our best. Can’t expect the tuxedos to do it all for you.
Bits n’ Pieces
There wasn’t a lot to boiling up a fresh hot logo (gross), and we landed on it pretty quick. Picture this: Creatives taking turns directing over each other’s shoulders. All that arm-chair art direction and nobody to scream at for it.
